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Aveeno, Active Naturals, Anti-Itch Concentrated Lotion, 4 fl oz (118 ml)

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In Stock
  • Expiration Date: Aug 2017
  • Shipping Weight: 0.41 lbs (0.19 kg)
  • Product Code: AVO-03690
  • UPC Code: 381370036906
  • Package Quantity: 4 fl oz (118 ml)
  • Dimensions: 1 x 2.3 x 5.4 in, 0.35 lbs (0.16 kg)
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Product Overview


  • Dermatologist Recommended
  • New Formula!
  • External Analgesic/Skin Protectant
  • Fast Acting Soothing Itch Relief of Poison Ivy/Oak/Sumac, Insect Bites
  • Soothes Chicken Pox Rash and Allergic Itches
  • With Triple Oat Complex


  • For temporary relief of pain and itching associated with minor burns, sunburns, minor cuts, scrapes, insect bites, minor skin irritations, rashes due to poison ivy, poison oak or poison sumac.
  • Dries the oozing and weeping of poison ivy/oak/sumac.

Suggested Use

  • Adults and children 2 years and older: apply to affected area not more than 3 to 4 times daily.
  • Children under 2 years of age: consult a doctor.

Other Ingredients

Drug Facts
Active ingredients Purpose
Calamine (3%) Skin Protectant
Pramoxine HCI (1%) External Analgesic
Inactive ingredients: Avena sativa (oat) kernel extract, avena sativa (oat) kernel flour, avena sativa (oat) kernel oil, camphor, cetyl alcohol, dimethicone, distearyldimonium chloride, glycerin, isopropyl palmitate, methylparaben, petrolatum, sodium chloride, water.


For external use only

When using this product

  • Do not get into eyes.

Stop use and ask doctor if

  • Condition worsens
  • Symptoms last more than 7 days or clear up and occur again within a few days.
  • Do not apply to wounds or damaged skin.
  • Do not bandage tightly

Keep out of reach of children. If swallowed, get medical help or contact a poison control center immediately,

Store at room temperature

iHerb Customer Reviews

Excellent Lotion For Eczema

Posted by 5258643323391736805 on Oct 21, 2016

This lotion is amazing. It relieves the itch on my eczema hands almost immediately. It is also moisturising and non sticky. Better than using cortisone creams, which thins out the skin. Best product I have found for my eczema ridden hands! Must try!

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This product really works!

Posted by 5723751496302065238 on Sep 01, 2016

I purchased this product for my Dad who is currently having immunotherapy and is experiencing a chronic itch as a side-effect. He has tried every lotion/moisturiser on the market and nothing could ease the itch until I found this product. This is the ONLY lotion that gives him relief! He was going insane with the itch but now he applies it after his shower and he gets approximately 6 hours relief before he needs to re-apply it. Dad is so grateful that I found this product. I now place a regular order of two bottles every time Dad starts getting low on his supply. He wouldn't be without it!

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so glad I bought this

Posted by 5418438590495508414 on Aug 22, 2016

I have very sensitive skin and i find that I get itchy and sore skin from shaving and sometimes no known reason, this product is a life saver. Going to repurchase

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Good stuff

Posted by Reviewer2508852 on Jun 07, 2016

A great salve for inflamed skin - i used in on patches of chafed or pimply skin to take to red out. On my third bottle!

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Not quite anti-itch

Posted by lenajeff on Mar 21, 2015

It hasn't quite worked for me, the anti-itch part which was the selling point. The smell isn't all too bad and goes away after application. It's like an earthy calamine lotion smell. I do like how the lotion is a good texture (not runny) for application but there doesn't seem to be any benefits so cannot recommend it. There are better alternatives.

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