What is not to love about this product. First and foremost it is pure 'active' aloe vera and NOTHING else...I looked at other aloe products and they contain chemicals, parabens etc... This product is excellent. It's refreshing and helps heal my acne. My skin has been extremely dry recently, this alone is not enough to combat the dryness, so you definitely need a moisturizer on top, but I'm happy to report I've seen an improvement in my skin, it's so worth it. I use this as a toner as well as as a quick refresher throughout the day. I found that the more I use it, the quicker my skin has recovered and improved. . I will definitely be taking a bottle with me on vacation too, to help calm the sun exposure. I won't be without this. Give it a try it won't disappoint. Plus the price is good.